While I know you’ve all heard of, or attended, trade shows of one kind or another, but a trade show all about crafts is a whole different world.
Early February Caron exhibited at the bi-annual trade show, the CHA (Craft and Hobby Association) show. There are two shows per year and the winter show is the biggest. Buyers from various stores shop each booth to see what they want to feature in their stores during the coming year, and one of the most significant products was the NaturallyCaron.com line of yarns.
Here’s a quick glimpse into how we showed these wonderfully colorful, soft and versatile yarns.
Editors from many of your favorite magazines also attend the show to choose what projects they want to feature in their upcoming issues. Here’s another photo of another part of the Caron booth that shows some of the projects that you’ll see in upcoming magazines.